Madonna (center), flanked by Nicki Minaj and M.I.A., during a performance of her new single "Give Me All Your Luvin'" during the Bridgestone Super Bowl XLVI Halftime Show in Indianapolis.
Madonna (center), flanked by Nicki Minaj and M.I.A., during a performance of her new single "Give Me All Your Luvin'" during the Bridgestone Super Bowl XLVI Halftime Show in Indianapolis.
At the time, it seemed far less important than it does now. A middle finger extended for just a moment during the Superbowl halftime show threatens to dismantle an empire, after provoking a day-long round of condemnation (and occasionally support) by media watchdogs and pundits. All that money spent on dancers and acrobats, all the old hits revisited, Madonna's remarkable agility on those bleachers, overshadowed by what seemed like a bit of spontaneous sass. America, you're so lightweight. Want to spend time with really rude impudence spewed on television? Check out iCarly, on Nickelodeon virtually every night..
But of course, this is the Superbowl, where inches can win or lose the game. It's hard to not wonder if maybe M.I.A. did know what she was doing. Her action read as a little bit of chaos dust thrown into Madge's carefully programmed overstimulation machine — not a surprise from the younger provocateur, who's joked about becoming a suicide bomber and never shown restraint when it comes to profanity. A revision of the trademark gun-firing gesture M.I.A. makes at the same moment in the "Give Me All Your Luvin'" video (she also does what offended Superbowl viewers in the clip, as she licks her lips, Material Girl style), the finger makes sense as part of her ongoing attempt to topple pop hierarchies from within.
Madonna hasn't issued a statement about the incident (nor has M.I.A.), but speculation abounds about her feelings, too. There's been a lot of huffing about disrespect, and some gleeful speculation that Madge must have approved, being an old hand at pushing boundaries herself. Both of these lines of thinking present a clear relationship between the two stars: Madonna is mom, and M.I.A. is the teenage brat acting out in ways that recall her elder's own crazy youth.
Realistically, this scenario's a stretch, since M.I.A. is 36 and a mother herself. Nicki Minaj, also featured on "Give Me All Your Luvin'" and offering some concisely nasty hip thrusts of her own during the halftime show, is nearly 30, twice the age of Madge's biological daughter Lourdes. Yet it's impossible to not think of Madonna as a parental figure now. She's finally grown into her divinely maternal name, and her collaborations testify to that.
Like her peers, Prince and U2, and her elder, Bob Dylan, Madonna is the rare pop star who's kept a viable career going long past the usual sell-by date (my colleague Linda Holmes celebrates Madge's longevity on the Monkey See blog today). These artists continue to make new music, but they're also busy guiding fans toward an understanding of the impact of their long careers.
Dylan is doing it through copious archival efforts, enlisting admirers like Martin Scorsese to shout his legend when he's not recounting it himself. Prince has become the reigning master of the retrospective live set, turning his concerts into rituals of remembrance and appreciation. U2 promotes its shatterproof band identity in its own myth-making tours and through projects like the recent Davis Guggenheim documentary about the making of Achtung Baby.
Madonna, ever the feminizing force in pop, is doing what all queen dowagers do: turning the world's attention to her heirs.
For a decade, she's been writing her own legacy with younger collaborators.









